We only manufacture in China. Do we still need to consider a Chinese trademark?+
Yes. Manufacturing, labeling and exporting can involve use of a mark in China. Export-only production does not automatically remove trademark risk. We assess the Chinese rights, the authorization chain and the actual way the mark is used.
Does our US, EU or UK registration cover mainland China?+
A foreign registration does not automatically extend to mainland China. We check whether you already have Chinese protection, including through a Madrid designation, and what additional applications may be appropriate.
We have an NNN. Why do we need trademark protection too?+
An NNN sets contractual obligations for the parties it binds. A trademark registration establishes rights in the registered mark for its protected goods or services. The contract does not replace registration or automatically bind unrelated third parties.
Will a trademark protect the product design or technical idea?+
A trademark protects a sign that identifies the source of goods or services. Product appearance, technical inventions, drawings and confidential know-how need separate consideration under patent, copyright, trade-secret and contract rules. We identify those needs alongside the brand work.
We already sent our logo to a factory. Is it too late?+
Not necessarily. We immediately check whether the mark is still clear. If a third party or supplier already applied, we use your disclosure timeline, quotation records, and communications to challenge the filing under China’s bad-faith rules.
Do we need to set up a Chinese company to apply?+
Usually no. An eligible foreign company can apply in its own name. Foreign applicants without the relevant residence or business establishment in China must use a lawfully established trademark agency for the domestic filing route.
What is included, and what is quoted separately?+
The engagement specifies the marks, classes, searches, filings and contract work included. Full NNN, development and manufacturing agreements, customs recordal, monitoring and contested proceedings are separately scoped where needed. Official fees and additional work are identified in the quotation.
